Introduction: a new beginning

Over the years, Elits Group has always evolved, not only in terms of products but also its visual identity. The recent change in image – from logo to colors – reflects the current, deep transformation that goes beyond aesthetics, embodying the core values of authenticity, care, and innovation. This article will explore the reasons, processes and impacts of this evolution, highlighting how Elits Group continues to position itself as a leading company in the beauty industry.

Why the need for this change

Reflecting evolved values

Elits Group opted for this change in order to better reflect all values of self-acceptance and personal well-being which are at the heart of its mission. A new image now helps to effectively communicate these priorities to customers who increasingly value and trust the transparency and authenticity of brands.

Responding market expectations and requests

In an ever-changing market, updating corporate image becomes crucial to maintain brand relevance and attractiveness. According to a Forbes report, companies that periodically update their branding tend to enjoy greater trust and loyalty.

How the change took place

New Logo

The new logo represents a face looking in the mirror, a symbol of self-observation and self-discovery which are essential elements in Elits’ philosophy. This image is meant to encourage customers to reflect on ones’ own inner and outer beauty, promoting a message of self-acceptance.

New Colors

Colors were chosen to evoke warmth and welcome, with hues reminiscent of earth, sky and water, natural elements that echo the importance of organic and genuine well-being. These color aim to create an emotional connection with the audience, emphasizing the importance of comfort and tranquility.

The impact of this change

Approval from our target audience

Public response to the new branding has been overwhelmingly positive. Customers and partners Elits Group work with have expressed appreciation for an image that openly conveys the values of care and authenticity, strengthening their trust to the brand.

Improvement in market positioning

With the new branding, Elits has noticed an increase in interest and interactions from new market segments that are particularly sensitive to issues of sustainability and personal authenticity. This has opened up new business opportunities and solidified Elits’ position as a leader in natural and conscious beauty.

Conclusion: Looking into the future

Elits’ renewed commitment to an image that values authentic beauty and self-acceptance marks a turning point in the cosmetics industry. By continuing on this path, Elits Group not only consolidates its market presence but also actively contributes to the promotion of a more inclusive and diversity-friendly ideal of beauty.

Elits’ journey is a clear example of how a brand can stay true to its values while adapting to the changing needs of the market and the people it cooperates with. With every product, with every communication, Elits Group strives to make the world a place where every person can feel beautiful, exactly as they are.